Debbie Howard knows a lot about how people think, and the choices they make.

The chairman of a Tokyo-based marketing research and consulting firm called CarterJMRN, she’s been in the business of analyzing consumer behavior and crafting marketing strategies for global brands in Japan for nearly three decades.

Her newest passion project, though, tackles a facet of life that presents some of the toughest choices any of us make: caregiving for a loved one. Her book – The Caregiving Journey: One Downward Dog at a Time – will debut on Amazon in Spring 2017 – and is designed to help nonprofessional caregivers prepare, survive and thrive, and then relaunch their lives when caregiving is done.

Her ultimate goal is to inspire proactive and creative solutions to our caregiving challenges as individuals and businesses, globally and in society at large.